The United Way of Greater Saint John setting a very specific and challenging goal of raising $1,361, 911 in 2012/2013.
Campaign chair Elizabeth Weir says they decide on a target based on many factors like examining previous campaigns and looking for opportunities to work with new companies.
She says it also includes a lot of discussion with the board and executive of the United Way adding it doesn't get pulled out of a hat.
Weir says Radian 6 is a good example of a new participant in this year's campaign.