Monday, June 3, 2013

Port Saint John Receives AAPA Awards

The local Port's makeover is proving worthwhile in more ways than one.

Port Saint John being recognized by the American Association of Port Authorities for it's rebranding campaign,  it's video produced by Hemming House Pictures and its effective use of social media.

The rebranding campaign began early this year and Port Saint John developed a new logo and strategy that removed  the word "authority" from their printed materials. 


Port Saint John is considered a more approachable title for community members to identify with.

Port Saint John will receive 4 awards at the AAPA conference this fall.
 

To see the video, click here