The city will be showing off its rich hockey championship history with a series of banners and billboards around the city.
Each banner shows one of the major national hockey titles that a Saint John team has won -- The Hardy Cup, The Allan Cup, The Calder Cup, and the Memorial Cup.
Meanwhile, the billboard shows Mike Thomas and Steven Anthony holding the Memorial Cup and tells visitors they're entering championship territory.
Sea Dogs President Wayne Long tells CHSJ News it's a great honour and the recognition form the city means a lot.
The banners will be going up around Harbour Station and the Lord Beaverbrook Rink later today while the billboards will go up on Highway 1 leading into the city and at the airport.