Irving Oil is navigating through some challenging times. It's President Mike Ashar says the refinery industry is at the low end of the business cycle.
Asher tells CHSJ News says the key to getting through it is running the operations well, competing vigorously and investing in your people.
He says you look for opportunities in these tough conditions but, the Irving employees will help them through the challenges.
Asher gave the key note address at the Atlantic Provinces Economic Council Outlook 2012 conference this morning.