Moosehead Breweries wants to celebrate all things made well including their own beer.
To that end, the sudsmaker is sponsoring the cross Canada trek of Airstream RV and a documentary crews to follow their adventures.
VP of Marketing Ray Gracewood tells CHSJ News the core reason is to celebrate the quality and craftmanship of other Canadian products.
He says they are excited to bring some awareness to those other artists who are as good at their craft as Moosehead is.
Gracewood says the trip which begins today will last until late June.
To see daily updates on the adventure you can find them on Moosehead's Facebook page.
