With so many players participating in the city's revamped growth strategy, texting and e-mailing alone is not enough to keep everybody on the same page.
Saint John mayor Mel Norton tells CHSJ News when it comes to True Growth 2.0 they'll depend on a combination of virtual conversations and behind the scenes, face-to-face meetings to make sure everyone is moving in the same direction.
Norton says that the heads of organizations including the Port, the Airport or Discover Saint John need to be in the same room on a regular basis, so they can talk in real time about what they're working on and share their next set of goals.
He says part of the new mandate and mission the board of Enterprise Saint John has been given is to make sure the collaboration continues.