Holder tells CHSJ News his department has been refocusing its promotions on key markets like the Big Apple where we showcased a video in Times Square.
He says there has been a lot of investment in refreshing our Fundy experience branding through improvements like the second cruise terminal and expansion of the Fundy Trail.
The Minister says his department is also more savvy in how it's targeting its promotions through the use of postal and zip codes and as result Holder says he's feeling good about this year's summer tourism season.
