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Saturday, December 21, 2013

MADD Canada Launching Project Red Ribbon

Mothers Against Drunk Driving Canada and Irving Oil launching Project Red Ribbon in Atlantic Canada.

The red ribbon is a symbol many of us are familiar with, and is a reminder to never drive impaired. The campaign has been around for 26 years. 

 Dawn Regan speaks for MADD Canada, and tells us impaired driving is the number one criminal cause of death in Canada. 

"It just such a preventable activity there's no reason for this crime to happen. People just need to make the right decision and never drive impaired," she says.

She adds, 1,200 to 1,500 people die in impaired driving related accidents per year, averaging about 4 deaths per day.