The idea behind the campaign is to encourage families to contact the society before they reach a point of crisis.
Melanie McGillvary speaks for the Alzheimer Society of Saint John. She tells CHSJ News the organization is also launching a program across the province called the "Memory Cafe."
"It will be similar to Alzheimer's Cafe. The Memory Cafe has the same idea but it's a new program. It combines education, socialization and activity in a safe and inclusive space.
The society encourages families to reach out for information and support earlier on, rather than at a point of crisis.
