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Saturday, April 26, 2014

Get Ready For Radler

Do you like juice in your beer? 

Moosehead hopes you do. The company rolling out a new product called Radler.

Ray Gracewood of Moosehead tells CHSJ News consumers want products that are not traditional beer flavours.

He says they are very excited about the response from testing on this product adding it feels different and tastes different and a whole different consumption experience.

Radler-style beverages have been around for 100 years in Europe.    The Moose Light version blends grapefruit, grape and lemon juice with beer.

It will be available in New Brunswick liquor stores next week and will begin shipping to Nova Scotia in early May.

Some lucky Saint Johners might find it in local liquor stores this weekend.