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Friday, May 2, 2014

More Money Earmarked To Boost Tourism

The governments of New Brunswick and Maine are formalising their relationship to boost tourism by jointly investing $1 million over four years in the Two Nation Vacation marketing partnership.

Provincial Tourism Minister Trevor Holder tells CHSJ News the money will be used to develop an integrated marketing and sales campaign designed to create awareness and interest in vacationing in both countries.

In the past, each government invested $50,000 a year in promoting the Two Nation Vacation. That's going up to $125,000 a year each for the next four years.