Tuesday, June 22, 2010
City Gets Out Of Tourism Business
(Common Councillor Peter McGuire)
(File Photo)
The city of Saint John is getting out of the tourist business. Instead, an industry led group called Saint John Destination Marketing will be leading efforts to promote the city for tourism and will have more money to do that. The city is putting up a million dollars and the hotels are adding 470 thousand. Common Councillor Peter McGuire says there will be regular progress reports on what sort of job is being done and he wants it kept simple with no fluffy language abut branding and the like. Council members were told tourism generates 255 million dollars in economic benefits for Saint John annually but also creates civic pride when the locals know people from away want to visit the city..