The goal is set: the Saint John Regional Hospital Foundation setting their sights on raising 680-thousand dollars for Stem Cell Therapy equipment.
The procedure protects blood stem cells from chemo therapy and makes cancer treatment much more effective.
Fundraising Chair Steve Titus tells CHSJ News this kind of treatment cutting edge and could lead to multiple spin-offs.
Saint John would be the only city in the province to offer this kind of treatment.
The John T. McMillan Jr. Memorial Foundation kicking the campaign off with a 100-thousand dollar donation.
Chris Atkinson of Fredericton receiving stem cell therapy last year in Saint John as part of a pilot project.
He tells CHSJ News getting treatment in Saint John rather than Halifax was a huge relief for him as it kept him close to his family.
He says it also cuts down on travel expenses and making treatment as stress-free as possible can aid in recovery.