Moosehead Breweries has found a new way to say Happy Holidays and help out a good cause at the same time. Instead of sending holiday cards to its customers, Moosehead donated $4,000 to the Nature Conservancy of Canada to celebrate the season. The money is earmarked specifically to help protect ecologically significant land in the Maritimes, including Johnson’s Mills, Port Joli in Nova Scotia and the Percival River on the Island.
Moosehead sent 8,000 Moose Light consumers a custom-designed wrist band incorporating a forest scene, a moose and the Nature Conservancy name which they hope will help promote what they are doing to help the environment.
