The province and the Saint John Port Authority are teaming up next week to promote New Brunswick as a major cruise ship destination.
They will be attending Cruise Shipping Miami, the world's largest annual cruise trade show.
Tourism Minister Trevor Holder tells CHSJ News the province can be a huge draw for eco-tourists thanks to the Bay of Fundy and other natural phenomenon.
The Port of Saint John has welcomed 1.5 million guests since the cruise ships stared coming to Saint John in 1989.
Meanwhile, Chair of the Saint John Port Authority Stephen Campbell is thrilled to be teaming up with the province on attracting more cruise business to the port.
He says having the support of the province and the Tourism Minister in tow will enhance discussions with cruise line CEO's.