"If you have never failed you have never lived" that is the message given to a crowd attending a Public Relations conference in the city.
Journalist Sean Wise says superheroes were a means of escape for him as a child as he struggled with bullying and a learning disability.
He tells CHSJ News people are too afraid to fail.
He says in this country if you fail many times you are ready for government work and in the U.S. if you fail a few times you are waiting to succeed.
The conference continues at the Trade and Convention Centre until Wednesday.