First Summer For Destination Marketing

In their first official summer, Saint John Destination Marketing wants to attract people to Saint John from outside the province.

Executive Director Ross Jefferson tells CHSJ News they've historically focused on promoting activities to people who are already here through visitor-information centres.

He says Saint John has come a long way in the last couple of decades and they want to promote it as a place for leisure, but also as a great place for meetings and conventions.