The Bay of Fundy misses out as one of the seven natural wonders of the world.
The bay had been the only contender from Canada and one of a group of 28 finalists that included the Galapagos Islands, the Grand Canyon and Mount Vesuvius, all of which did not make the list.
The Great Barrier Reef, the Dead Sea, the Amazon River and Mount Kilimanjaro were among the sites that did make the cut.
All of the publicity generated by the campaign is believed to be worth something like 8 million dollars in advertising for the Bay of Fundy.