The company donating 5 cents from every text and long distance phone call today to raise funds for mental health programs across the country.
Corporate Affairs Vice-President Lisa Merrithew tells CHSJ News the company is putting over 50 million dollars into the program because the need was identified.
She tells us a need was found for people to have the conversation that isn't always easy and try to break down the stigma of mental illness.
Merrithew says in this province groups like Mindcare and the Canadian Mental Health Association have benefitted from the success of "Let's Talk" day.
Last year, it brought in 3.3 million dollars.
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