We're texting less and searching products more when it comes to our mobile phones. According to a new study almost 50% of Canadian smart phone users are interested in loyalty programs, gift cards and coupons from their cell. Big Fish Media spokesperson Sarah MacQueen tells CHSJ news Canadians are relying on their phones for comparing prices, searching coupons and reading reviews.
"There's huge opportunities here for businesses. Canadians are very open to connecting with companies and brands on their mobile phones."
Businesses can reach mobile marketing audiences by apps and ads on mobile websites. Big Fish Media is an internet and mobile marketing agency in Saint John.