Armed with 350 thousand dollars, the New Brunswick Association of Nursing Homes will embark on a three year campaign to education people in the province about elder abuse.
The Association's Executive-Director Micheal Keating tells CHSJ News financial abuse of seniors is on the rise.
Detecting physical abuse is easy but emotional abuse is alot harder and made more difficult because 85 per cent of seniors in nursing homes suffer from some form of dementia.
Keating says some of the money will be used to bring the people who work in nursing homes up to speed on what to look out for.