As Christmas approaches, the province's food banks are feeling the pinch.
Fortunately, a new partnership called Buy Atlantic, For Atlantic will be giving provincial food banks $1 for every dollar spent on Majesta and Cavendish products. Coupons will be available through local newspapers, flyer home deliveries, and in-store at participating retailers until December 31.
NB Food Bank Association president Greg Piers tells CHSJ News about 1,000 Saint John families rely on the food bank to get by. Further, Piers says, for others Christmas is the only time they need assistance, so it's especially important to be able to provide for everyone.