Tourism Industry Upswing In the Cards

The new operators of tourism see this city as a bona fide gold-mine for growth. Ross Jefferson, the executive director of Discover Saint John says that, because of the city's offerings, including the waterfront, the uptown and the proximity to US markets, the tourism industry will only get bigger and better in the coming years.

Discover Saint John is a public-private non-profit partnership with the City of Saint John and Saint John Hotel Association that replaced the city's tourism department back in 2010.