Holder tells CHSJ News the City of New York approached the province to run the ad....and we got a surprisingly good price.
He says it will cost $20,000 and it will come out of the tourism budget for this year.
He adds his department needs to be more strategic in how they advertise and this an example of how they can do that with the money they have.
The ad runs until June. About 1.5 million people pass through Times Square every day.
