The team launching a campaign called 1000 Reasons Why, where they'll show the Saint Johners why the basketball team is good for the city. They've announced a goal of 1000 new season ticket-holders.
And if you're not a basketball fan, you're exactly the type of person the Mill Rats want to see at their games. President and General Manager Ian McCarthy says he's found that many people who go to a Mill Rats game for the first time, often return.
McCarthy says while losing Rogers as a sponsor was a blow, they're ready to transition into a new phase.
Mayor Mel Norton describing the Mill Rats as one of the most exciting entertainment products you'll find in Atlantic Canada.
