Dubbed the "Two Nation Vacation", it's focus is promoting the great outdoors and nature to city-dwelling New Yorkers. Tourism Minister Trevor Holder tells CHSJ news he recently travelled to NYC to speak with travel writers about what we have to offer. Holder says those tourists are already visiting Maine, but this advertising is hoping to pull them further north into our province.
With a website already up and running, Holder says they're just in the beginning stages of drawing those tourists, and will now be looking at new ways to market the "Two Nation Vacation".
Holder says they've been working on this plan for years, and adds this would be a new source of revenue for the province.
To visit the website, click here.
